HCV Digital Media

Introducing Social Proximity

For the most part, Proximity Marketing is just an extension of the online world. Banners on mobile browsers try to entice customers to click on them.

Whereas Social Proximity is about empowering the subscriber to dictate what they want and don't want, the groups they are interested in participating in and the degree to which their personal infomration is published. Social Proximity is about user generated content and targeted delivery. This works for both advertisers and for Social Proximity subscribers and provides and even playing field for subscribers to control and interact with the commercial world without the risk of being spammed or exposing their personal information.

While "SMS is by far the most popular technology for mobile marketing right now, it is not targeted to the subscriber and is simply spamming. Media Bank™ is a hosted ad serving solution that can tailor media delivery to an individual subscriber's opt-in preferences. In return, subscribers receive cash vouchers, free SMS or free voice calls.

The Media Bank™ advertising revenue model is performance based whereby advertisers pay performance-based fees such as cost-per-order, cost-per-lead or cost-per-click, which are not unlike the online world. Cost-per-impression options are also possible for non-performance based campaigns where a brand is looking for brand awareness rather than an immediate response.

Social Proximity must be augmented by Proximity Signage and physical signage in order to be effective in a commercial sense because "Virtual” advertising is not visible unless you are tuned into this channel.

Social Proximity is an excellent medium for niche groups with specific interests to share information and to create virtual communities and when combined with the opt-in control, there is a clear market for using these channels for highly targeted advertising where an advertiser has something of interest for that specific group.

About HCV Proximity Solutions

Everything you need for your Proximity Application including Proximity Marketing, Proximity Signage, Content Delivery to Mobile Devices and Wireless EFTPOS ( www.hcv.com.au )

Inquiry Contact : Henry Valk +61 (0) 419 618 009